EXPERT OPINION: How Are Funeral Directors Like Bankers?

I serve on the Board of Directors of a community bank based in Orlando, Florida. In that capacity I receive frequent educational correspondence and one I received this week highlighted the striking similarities between what we do and banking. The author says: "Bankers often forget that they are in a retail business where [...]

EXPERT OPINION: HOW TO CALCULATE YOUR SHARE-OF-WALLET

A few years ago we came to the realization that there was a real necessity to review our system.  Not all calls are equal in service type, in merchandise and in revenue.  The old system indicated that direct cremation had the same market share value as a traditional burial.  In a sense that [...]

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