Empathy / Sympathy A Very Important Difference

Unlike most other professions funeral practitioners must operate within an often sensitive emotional environment. Let's call it emotionally charged. We know too well that sympathy can often backfire but empathy is never lost. Sympathy can often take someone lower but empathy often lifts up. God was angry with Job's friends but I have always been [...]

How To Stop Customers From Fixating On Price

Equalize Price Points to Crystallize Personal Relevance. This is the first recession to show a measurable impact on DeathCare.  Most surprising have been the many reports from rural and "rustbelt" funeral directors that cremation has recently spiked, not because people in their markets want cremation but BECAUSE THEY CAN'T AFFORD BURIAL.   YIKES!!!! A recent article [...]

Are You A Change Champion?

There are, in fact, many firms today that remain in denial that our profession has changed dramatically and will continue to change into the foreseeable future. We cannot help them. I have lost count of the financial statements I have analyzed over the last several years. What strikes me is that virtually all of them [...]

By |2018-01-25T20:15:47-05:00November 25th, 2013|Blog, Leadership, The Creedy Commentary|1 Comment

The Excellence Trap: How We Confuse Efficiency With Effectiveness

Are you a shop foreman or a leader? In recent years a new focus has crept in to the profession. We are trending toward becoming shop foremen instead of leaders. The belief being that we must measure everything and compare everyone to everyone else. This is, in fact, a good idea and a long time [...]

By |2018-01-25T20:16:06-05:00November 18th, 2013|Blog, Leadership, The Creedy Commentary|0 Comments

Sharks and People

One man sat at a stop light. The woman in front of him was going through papers on the seat of her car, and when the light changed to green she didn't go. A green light is not a suggestion, you know, it is more of a commandment. But she didn't notice. When the light [...]

By |2013-10-29T08:04:21-04:00October 29th, 2013|The Creedy Commentary|1 Comment

Caregiver or Martyr? Beware the Rescuer Trap

Are you addicted to helping others or are your customer relationships creating unhealthy responses? Perhaps you’ve fallen victim to the Rescuer Syndrome. One of the common threads I am discovering as I get deeper into the study of culture within the funeral profession is the belief that one must be a “suffering servant” doing what [...]

Making Myself Unnecessary

I am a little annoyed with myself. As I address this topic of Leadership i find that I have fallen into the same trap as most others. I have succeeded in treating the difference between managers and leaders as two ends of a continuum and conveying the impression that one (managers) is bad and the [...]

By |2018-01-25T20:16:38-05:00October 7th, 2013|Blog, Leadership, The Creedy Commentary|0 Comments
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