The Creedy Commentary

Ragman: An Allegory of Death and Resurrection

As we prepare to celebrate Easter author Walter Wangerin, Jr. offers us a poignant allegory of Christ’s glorious work for us on the cross. Ragman I saw a strange sight. I stumbled upon a story most strange, like nothing in my life, my street sense, my sly tongue had ever prepared me for. Hush child…. [Read More…]

A New Approach To Price Shoppers

I subscribe to the Harvard Business Review Blog and an interesting article came through today that I wonder might have application to those of you who might be challenged by low price competitors. It is a way to separate those who are truly price shoppers and those who are looking for value. It also might… [Read More…]

Lessons From Bar Fighting

While I was in college I spent a summer as a Merchant Seaman on a Great Lakes iron ore carrier. Some of the crew “took me under their wing” and while in port one time invited me to join them on a trip into town. On the way one of them turned to me and… [Read More…]

How To Overcome Negative Stereotypes

“The best way to break a negative stereotype is to shock the stereotype” The Funeral Profession plays to the negative stereotype by the persona they cultivate: Formal, unapproachable, dignified, conventional, guardians of the past and so on. I have found one of the best ways to shock a stereotype is with humor. If I owned… [Read More…]

Why We Fail: How Blame Game Defeats Us

Why is it so important in the funeral service culture to find blame? Blame is always a counterproductive force that slows us down and PREVENTS us from the personal accountability we need to move us to a higher plane. Some years before my engagement with funeral service I was employed as a project manager and… [Read More…]

4 Ways To Compete Against Low Price Competitors

There are two fundamental assumptions you must make in order to compete effectively against low price competitors: Some people buy solely on price…but it is the smallest part of your market Most people buy on value Let’s talk a minute about the value buyers. People want value for their dollar. You do. Most people you… [Read More…]

Why You Should Be A jerk More Often

Happened across this excellent advice the other day. Some things really are worth sharing. “Now, when I spell jerk with a small letter “j”, I’m referring to someone who is willing to say or do something that pushes a peer or subordinate far out of their comfort zones in order to make them or the… [Read More…]

The Funeral Director Who Invented Social Media

I am glad I don’t have to compete with Frank Dawson. His use of social media for the past 50 years has built a veritable competitive fortress. Ron Hast, the recently deceased owner of Mortuary Management magazine, had a very compelling habit. It was shortly after I started my career at Batesville Casket Company in… [Read More…]

7 Steps To Reinvent Yourself

Gonna keep this positive. So just a word for background. Any casual observer would see that the declining results funeral service is experiencing signal a much greater problem: A growing segment of the public isn’t sure why they need us or, worse, what they need us for. Now to better news: Statistically, the odds are very… [Read More…]

Lincoln’s Thanksgiving Proclamation

I think it is fitting to celebrate Thanksgiving by reading Lincoln’s original Thanksgiving Proclamation with my family.  Here it is in its entirety: By the President of the United States of America A Proclamation 1863 The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To… [Read More…]

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