A New Approach To Price Shoppers

I subscribe to the Harvard Business Review Blog and an interesting article came through today that I wonder might have application to those of you who might be challenged by low price competitors. It is a way to separate those who are truly price shoppers and those who are looking for value. It also might… [Read More…]

Lessons From Bar Fighting

While I was in college I spent a summer as a Merchant Seaman on a Great Lakes iron ore carrier. Some of the crew “took me under their wing” and while in port one time invited me to join them on a trip into town. On the way one of them turned to me and… [Read More…]

How To Overcome Negative Stereotypes

“The best way to break a negative stereotype is to shock the stereotype” The Funeral Profession plays to the negative stereotype by the persona they cultivate: Formal, unapproachable, dignified, conventional, guardians of the past and so on. I have found one of the best ways to shock a stereotype is with humor. If I owned… [Read More…]

Why We Fail: How Blame Game Defeats Us

Why is it so important in the funeral service culture to find blame? Blame is always a counterproductive force that slows us down and PREVENTS us from the personal accountability we need to move us to a higher plane. Some years before my engagement with funeral service I was employed as a project manager and… [Read More…]

4 Ways To Compete Against Low Price Competitors

There are two fundamental assumptions you must make in order to compete effectively against low price competitors: Some people buy solely on price…but it is the smallest part of your market Most people buy on value Let’s talk a minute about the value buyers. People want value for their dollar. You do. Most people you… [Read More…]

Why You Should Be A jerk More Often

Happened across this excellent advice the other day. Some things really are worth sharing. “Now, when I spell jerk with a small letter “j”, I’m referring to someone who is willing to say or do something that pushes a peer or subordinate far out of their comfort zones in order to make them or the… [Read More…]

7 Steps To Reinvent Yourself

Gonna keep this positive. So just a word for background. Any casual observer would see that the declining results funeral service is experiencing signal a much greater problem: A growing segment of the public isn’t sure why they need us or, worse, what they need us for. Now to better news: Statistically, the odds are very… [Read More…]

How Casket Discounts Work Part 1

Lincoln’s Thanksgiving Proclamation

I think it is fitting to celebrate Thanksgiving by reading Lincoln’s original Thanksgiving Proclamation with my family.  Here it is in its entirety: By the President of the United States of America A Proclamation 1863 The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To… [Read More…]

We All Know The Questions…It’s Time For Some Answers

Sometimes the course of our lives depends on what we do…or what we don’t do.   Will my kids be able to enjoy the same rewards and lifestyle as I have? What am I supposed to do with the investment I have in facilities and rolling stock? How can I get myself, much less my… [Read More…]

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