A New Approach To Price Shoppers

I subscribe to the Harvard Business Review Blog and an interesting article came through today that I wonder might have application to those of you who might be challenged by low price competitors. It is a way to separate those who are truly price shoppers and those who are looking for value. It also might… [Read More…]

How To Overcome Negative Stereotypes

“The best way to break a negative stereotype is to shock the stereotype” The Funeral Profession plays to the negative stereotype by the persona they cultivate: Formal, unapproachable, dignified, conventional, guardians of the past and so on. I have found one of the best ways to shock a stereotype is with humor. If I owned… [Read More…]

Why You Should Be A jerk More Often

Happened across this excellent advice the other day. Some things really are worth sharing. “Now, when I spell jerk with a small letter “j”, I’m referring to someone who is willing to say or do something that pushes a peer or subordinate far out of their comfort zones in order to make them or the… [Read More…]

The Funeral Director Who Invented Social Media

I am glad I don’t have to compete with Frank Dawson. His use of social media for the past 50 years has built a veritable competitive fortress. Ron Hast, the recently deceased owner of Mortuary Management magazine, had a very compelling habit. It was shortly after I started my career at Batesville Casket Company in… [Read More…]

7 Steps To Reinvent Yourself

Gonna keep this positive. So just a word for background. Any casual observer would see that the declining results funeral service is experiencing signal a much greater problem: A growing segment of the public isn’t sure why they need us or, worse, what they need us for. Now to better news: Statistically, the odds are very… [Read More…]

Lincoln’s Thanksgiving Proclamation

I think it is fitting to celebrate Thanksgiving by reading Lincoln’s original Thanksgiving Proclamation with my family.  Here it is in its entirety: By the President of the United States of America A Proclamation 1863 The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To… [Read More…]

“We’re Just Going to Have a Party (Later On)”

How many families have walked through your doors in recent years requesting not a funeral, but a “celebration” or a “party?” Quite a few, if the conversations I regularly have with my friends in funeral service are any indication. While it is tempting to think your job is to create a celebration or a party… [Read More…]

I Am Tired of Talking About Change…Aren’t You?

We need to quit talking about change and figure out HOW we need to change if we are going to be sustainably viable. Don’t you think it’s time we learned HOW we need to change? Announcing the 21st Century Summit WE need to learn how to ask tough questions: How much am I worth and… [Read More…]

How Funeral Directors Confuse Being Nice With Being Kind

When it comes to customers funeral directors are often the nicest people. But being nice and being kind are two different things. It takes courage to be kind. There is risk to it. You don’t really have to be more than just agreeable to be nice. Smile, never say anything bad about anybody and NEVER,… [Read More…]

Reinvention: Islands of Excellence In A Sea of Mediocrity

“one cannot manage change.  One can only be ahead of it.”  Peter Drucker The Cornerstone Assumption of the funeral side of DeathCare is that being nice is the same as being effective.  Our “worldview” of being nice people is that we must never, ever make waves or create awkwardness.  We run pell-mell from any form… [Read More…]

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