Marketing

34 posts

Wanna Know What Your Brand Stands For? Write Its Obituary.

Nothing brings greater clarity than an impending death. You have spent a career writing obituaries for others. Now it turns out that if you AND your staff take the time to write your firm’s obituary it will reveal some interesting insights that will help you establish your brand better…or…learn you […]

The Wind Is Changing – The Conversation Project

For months now I have been telling DeathCare that the wind is changing in our favor.  The public attitude toward death and dying is changing at the GLOBAL level.  For the present those involved in this are all “grass roots” initiatives springing up independent of each other wherever I look. […]

My friend, Ed Mazur of Kapinos-Mazur Funeral Home, ran a very successful PR / Public Service program in his local community.  The campaign featured this poster and newspaper ads.  Weekends were set aside to encourage parents to clean out unused medication from their medicine cabinets and bring them to the […]

Here is an excerpt of an interrogation of a witness in a Massachusetts trial court: Lawyer:  Doctor, before you performed the autopsy, did you check for a pulse? Doctor: no. Lawyer: did you check for blood pressure? Doctor: no. Lawyer: so, it’s possible the patient was alive when you began […]

last week in my article “Funerals as Counter Culture” I made a bold statement: “After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging back our way.  Like Croci in the spring, the signs are poking through the frost…” No sooner was that article published […]

How to Create a 60 Second Elevator Speech

Marketing experts tell us that we should be able to express our unique selling proposition (USP) in such a compelling way in less than 60 seconds that the hearer will ask to know more.  Here is great two step way to do that. Purpose: Create interest and dialogue about what […]

Differentiating Your Funeral Home: Reinvent The Obituary

No One Dies So Poor He Doesn’t Leave Something Behind. Blaise Pascal Ya wanna know how to make a difference and set your funeral home apart?   Take some of your advertising budget and hire a good journalist to do what this video talks about and post them on your […]

Amazon.com Starts Selling Preneed Cremation

Well it had to happen. You have a new competitor.  Merry Christmas!! As of Monday December 12 Amazon is offering preneed cremation services through Smart Cremation a Redmond, Washington based provider of cremation services. Click Here to learn more.

A TV ad that will move Market Share…but are you too proud?

I do my best to keep these posts short.  I know your time is important.  But, on your behalf, I am a little shook up.   One of the benefits of age is wisdom.  I have seen so many things come and go that i don’t shake up easily.  Yesterday, […]