Here is an excerpt of an interrogation of a witness in a Massachusetts trial court: Lawyer: Doctor, before you performed the autopsy, did you check for a pulse? Doctor: no. Lawyer: did you check for blood pressure? Doctor: no. Lawyer: so, it’s possible the patient was alive when you began the autopsy? Doctor: [...]
I read a lot and sometimes I preorder new books. This Winter I preordered "THE REINVENTORS, How Extraordinary Companies Pursue Radical Continuous Change" By Jason Jennings. I started reading it last week and when I turned to page 60 lo and behold what did I see? My friend Bill McQueen as one of the case [...]
Marketing experts tell us that we should be able to express our unique selling proposition (USP) in such a compelling way in less than 60 seconds that the hearer will ask to know more. Here is great two step way to do that. Purpose: Create interest and dialogue about what you do and the value [...]
I was visiting with a friend last week and the conversation went, briefly, to some mutual acquaintances. We noted how angry they had become as their careers had progressed and concluded they were really frustrated with the career they had inherited from their parents. Disappointment is a normal part of life. Some respond with increasing [...]
No One Dies So Poor He Doesn't Leave Something Behind. Blaise Pascal Ya wanna know how to make a difference and set your funeral home apart? Take some of your advertising budget and hire a good journalist to do what this video talks about and post them on your site. Don't put it in [...]
In the past few weeks I have used strong negative language: Cowardice...Fight... Neglect Please understand: this is not an emotional reaction on my part. Instead, it is an intentional effort to call you out. And it is this "intentionality" that I encourage you to undertake as well. It is time we, as a profession, [...]
Game-changers are those events that intervene in our lives, on athletic fields, and in our businesses that forever change everything. In our personal lives we identify marriages, deaths, and moving to a new city as the easiest examples of game-changers. In baseball, a homerun changes everything. In business, innovation is the most thought-of [...]
Is it possible that in some markets people no longer care? In this series on Funeral Apologetics I have pointed out that our real problem is cowardice and have endeavored to share some techniques that might help the profession fight for itself. Several very thoughtful individuals (whom I also admire) have suggested that, in their [...]
Apologists must be aware of 4 generally accepted fallacies: Consumers think in a well-reasoned rational way In fact, emotions are closely interwoven with the reasoning process. Most often they are dominant. Consumers can readily explain their behavior and thinking 95% of our thinking is unconscious. Our rational mind serves mainly to make sense of behavior [...]
"The Dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty and we must rise to the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves, and we shall save our country." [...]
This category contains articles about how to get and keep customers