Our Future

39 posts

The Hawthorne effect occurs when individuals modify or improve an aspect of their behavior in response to their awareness of being observed.  The concept is more simple than it sounds. People change their behavior when they are being observed. Where this applies to casket merchandising is subtle but important. The profession has […]

“one cannot manage change.  One can only be ahead of it.”  Peter Drucker The Cornerstone Assumption of the funeral side of DeathCare is that being nice is the same as being effective.  Our “worldview” of being nice people is that we must never, ever make waves or create awkwardness.  We […]

The Regressive Elements in Pennsylvania have apparently won a victory…or have they? Last week’s Circuit Court Reversal regarding the Pennsylvania Funeral Licensing Law probably caused some champagne corks to fly in Harrisburg. But this “victory” begets the question: “What Have We Done To Ourselves?” Funeral Service’ legacy of “circling the wagons […]

Equalize Price Points to Crystallize Personal Relevance. This is the first recession to show a measurable impact on DeathCare.  Most surprising have been the many reports from rural and “rustbelt” funeral directors that cremation has recently spiked, not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD […]

Are you a shop foreman or a leader? In recent years a new focus has crept in to the profession. We are trending toward becoming shop foremen instead of leaders. The belief being that we must measure everything and compare everyone to everyone else. This is, in fact, a good […]


OR WHY FUNERAL DIRECTORS ARE NEUROTIC A pastor friend once told me: “The test of love is whether or not you are willing to tell someone their fly is unzipped.” Funeral service I love what you do and I love many of you. Your fly is unzipped. My phone rings: […]