PRACTITIONER INSIGHTS AND INNOVATIONS

161 posts

a collection of best practices and principles that drive success in the funeral and cemetery businesses

Part 2: The Business Is Ready

I have lived in my house for 30+ years and we are getting ready to sell and move closer to my daughter and her family. I have two goals: Sell for top dollar Sell quickly So we are getting it ready by repainting it and updating a few odds and […]

I seem to have a penchant for joining fights that aren’t mine. Not long ago I was presenting a seminar on dress and decorum to funeral directors at a large state convention. Several women asked for my opinion on wearing pants. Frankly, I hadn’t thought about it so I didn’t […]

The Hawthorne effect occurs when individuals modify or improve an aspect of their behavior in response to their awareness of being observed.  The concept is more simple than it sounds. People change their behavior when they are being observed. Where this applies to casket merchandising is subtle but important. The profession has […]

Many consider the advent of the Internet to have ushered in the “Age Of The Consumer.” The balance of power (inherently favoring the holder of information) has clearly shifted in a way that at least provides parity between vendor and customer. In the case of those unfortunate products and services […]

I subscribe to the Harvard Business Review Blog and an interesting article came through today that I wonder might have application to those of you who might be challenged by low price competitors. It is a way to separate those who are truly price shoppers and those who are looking […]