Creedy & McQueen Earn Exit Planning Certification

You’re here…NOW WHAT! There are more ways to transition a business than just selling to a consolidator. You can transition fast and you can transition slow. You can plan to have your kids succeed you or your employees or another funeral home operator. But the one entity you want to protect yourself from is the… [Read More…]

Check Their Math! How The Herd Instinct Works In Funeral Service

WARNING! This is not about caskets! A couple of decades ago I was visiting with 3 funeral home owner friends. They were discussing among themselves that the expensive makeovers of their selection rooms, popular at the time, were not working as advertised. Having heard nothing but glorious praise about these “retail” style showrooms I was… [Read More…]

Lest You Misunderstand

Last week’s post was about casket discounting. I just want to make myself clear. I still meet people who believe their salvation is in the selection room. They even have incorporated their arrangement rooms inside their showrooms. (What kind of message does that send??) What I want my readers to know is that I resent… [Read More…]

The Curse of the 25% Casket Wholesale Discount

So, it’s not my hunt…not even my dog; but I just hate being played. A few weeks ago I was working with a client in the Midwest: 50 to 60 calls 30 – 35 caskets sold a year He was so proud of himself. He had just negotiated a 25% discount from one of the… [Read More…]

4 Ways To Compete Against Low Price Competitors

There are two fundamental assumptions you must make in order to compete effectively against low price competitors: Some people buy solely on price…but it is the smallest part of your market Most people buy on value Let’s talk a minute about the value buyers. People want value for their dollar. You do. Most people you… [Read More…]

How To Stop Customers From Fixating On Price

Equalize Price Points to Crystallize Personal Relevance. This is the first recession to show a measurable impact on DeathCare.  Most surprising have been the many reports from rural and “rustbelt” funeral directors that cremation has recently spiked, not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD BURIAL.   YIKES!!!! A recent article… [Read More…]

Burials down 4%…Cremations up 2.5%…Calculate Your Funeral Cliff

With all the hype about our nation’s pending FISCAL CLIFF, I was recently asked when we could expect funeral service to reach it’s fiscal cliff. For a number of years now it seems that if it weren’t for bad news we wouldn’t have any news at all.  Rumor has it that Batesville was reporting last… [Read More…]

REINVENTION: PROFIT CLINICS

There is a level of neglect in our profession that will (and is) causing too many to approach the end of their careers facing great disappointment, forcing the postponement of retirement or spending retirement much more humbly than anticipated.  It is too dangerous to be considered benign.  Dangerous, certainly, at the individual firm level.  … [Read More…]

Licensing Laws: Barrier To Survival

I feel like maybe I have backed myself into a corner. Price-Led-Costing A simple concept; but for an industry steeped in generations of pricing from exactly the opposite perspective and whose most respected financial advisors continue to advocate cost-led-pricing this is bound to be a real challenge.  To enable you, dear reader, to flip the… [Read More…]

Building A Competitive Fortress Through Your Pricing Strategy

Last week I addressed our broken pricing model referred to as Cost-Led-Pricing.  Apropos of everything this article came to my attention Tough times add hardship to heartache: More families ask for help paying for funerals underscoring the problem created by our outdated pricing strategy and causing me to wonder if maybe we won’t need to eventually… [Read More…]

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