Casket Merchandising

4 posts

A Different Way To Think About Packaging

for the past 4 weeks I have been attempting to spark a conversation about Pricing Strategy against the backdrop of a recent Harvard Business Review article: “How to Stop Customers From Fixating on Price.” Candace Franco responded with great insight:  “Very thought provoking … but here is one I’d like […]

The Rewards Are Priceless

More Casket Merchandising Insight From My First Guest Writer: In 1982 my father turned day-to-day operation of our funeral home over to his 31 year old son . . . me.  Gone from him and new to me were the day to day decisions.  He was there for wisdom, but […]