How To Know When You are Ready To Exit Your Business

How To Know When You are Ready To Exit Your Business The answer to this challenge is both situational and personal. Whether you plan on leaving the business altogether or you want to work as long as you are able, most people agree that achieving financial independence should be a primary goal. You may want [...]

Online Funeral Arranging: What I think and a Harvard Study that Supports It.

While I was involved in preneed marketing I observed an odd and, yet, consistent human behavior. Research suggests that many people would prefer to plan their funeral with someone other than a funeral director. YET, when a death occurred they don't want to talk with anyone BUT a funeral director. So as the internet has [...]

By |2019-04-23T08:30:15-04:00April 22nd, 2019|Blog, CUSTOMERS: Getting and Keeping Them|6 Comments

Recruiting At Zaxby’s

Recruiting at Zaxby's The single greatest challenge facing funeral service is not cremation.  It is our inability to find and recruit and retain good quality funeral directors. Fully 2/3 of the current licensee labor pool is over 55. Our inability to replace this work force has very nasty consequences.  Not only will families be [...]

By |2018-12-07T08:23:51-05:00December 11th, 2018|General Topics, The Creedy Commentary|3 Comments

Two Questions Professional Experts Ask Themselves Before Meeting With Clients

These two questions will help you set the stage and provide the service your families are looking for. Today, there are two schools of thought on how to attract more families: Low cost Hyper service To be financially successful as a low-cost provider requires a level of discipline and cost control rarely seen among [...]

Inside the Mind of Funeral Consumers

Several years ago the Funeral Service Foundation commissioned an unorthodox market research project. They retained one of the foremost market research firms - Olson Zaltman - to study the funeral consumer's unconscious thoughts about funerals. They broke the research into two segments: What consumers actually thought about funerals at the unconscious level What consumers actually [...]

Go to Top