This category contains articles about how to get and keep customers
My friend, Howard Beckham, responded to last week's video on customer service at Starbucks with the following comment. I feel if all of us would adopt his attitude we would see much happier customers. Thank you Howard. "Many years ago as an 18 year old working at J.C. Penney Co. I began to understand the [...]
Here is a great video that you should watch with your staff and talk about. QUESTION: How do you mentally prepare yourself to wholeheartedly serve people each day?
Nothing brings greater clarity than an impending death. You have spent a career writing obituaries for others. Now it turns out that if you AND your staff take the time to write your firm's obituary it will reveal some interesting insights that will help you establish your brand better...or...learn you don't have a brand after [...]
People are wondering what impact Baby Boomers will have on DeathCare. I believe one trend you as a practitioner can get ahead of is the reinvention of the Obituary. These two examples appeared in the Winston - Salem Journal on the same day. You will have to click on John Litcher to read his. John [...]
With almost 30 year's experience I think I can safely say I know something about Preneed selling and marketing. Sadly, it has been my experience that most independent funeral homes practice a form of benign mediocrity in which everyone fails to reach their potential but they all love working together. "Happy Failures" is what we [...]
Unlike most other professions funeral practitioners must operate within an often sensitive emotional environment. Let's call it emotionally charged. We know too well that sympathy can often backfire but empathy is never lost. Sympathy can often take someone lower but empathy often lifts up. God was angry with Job's friends but I have always been [...]
There is a way to a better future for Funeral Service. In fact, for those who are willing to closely examine the Sacred Cows I truly believe we will rediscover that we make a vital contribution to society. I say that not only because I have believed it for more than 30 years but because [...]
Did your funeral home achieve all of its goals for 2012? Does the increasing number of families selecting cremation with no services have you concerned? 2013 is a new year that brings a new set of goals to help reboot you business and your team. The New Year is the perfect time to create new [...]
If you were not able to access the video on this week's post, "THE WIND IS CHANGING" it is now working or you can go directly to youtube by clicking here.
In Old Testament Days the Hebrew Temple contained the "Holy of Holies" behind the "Veil of The Temple". The Ark of The Covenant which, in turn, held the stone tablets on which were written the Ten Commandments and Moses' rod was inside this area. So sacred was it that only one priest was allowed to [...]
