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Inside the Mind of Funeral Consumers

Several years ago the Funeral Service Foundation commissioned an unorthodox market research project. They retained one of the foremost market research firms - Olson Zaltman - to study the funeral consumer's unconscious thoughts about funerals. They broke the research into two segments: What consumers actually thought about funerals at the unconscious level What consumers actually [...]

Empathy / Sympathy A Very Important Difference

Unlike most other professions funeral practitioners must operate within an often sensitive emotional environment. Let's call it emotionally charged. We know too well that sympathy can often backfire but empathy is never lost. Sympathy can often take someone lower but empathy often lifts up. God was angry with Job's friends but I have always been [...]

Our Industry’s Self Talk: The Bad and the Great.

Alternative Title: It's Time To Get Over Yourself! Not long ago I was part of a group studying the challenges of recruitment in the funeral profession. I was stunned to hear the "table talk" of practicing funeral directors. Our conversations centered around why people wouldn't want to be funeral directors...the long and unpredictable work hours, [...]

On Motivation – Money Is Not The Answer

Did you know that money is not a motivator. It is only a hygiene factor. Paying too little creates dissatisfaction...paying fairly only takes away the bone of contention...paying too much does not create enthusiasm and can often lead to dissatisfaction. So what really motivates people.  It's simpler than you think and if you are as [...]

By |2018-01-25T20:18:29+00:00July 15th, 2013|Blog, Leadership, The Creedy Commentary, Video, Video Gallery|1 Comment

Roadmap To A Great Legacy

I started out too many weeks ago addressing the virtues of a senior leader making themselves unnecessary and I ran straight into a wall! My apologies but this is too important to take lightly so I took my time to untangle the issues and turns out it's really pretty simple. There are three roles each [...]

By |2018-01-25T20:18:49+00:00July 8th, 2013|Blog, Leadership, Video, Video Gallery|0 Comments