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Videos2018-02-17T05:34:25+00:00

Inside the Mind of Funeral Consumers

Several years ago the Funeral Service Foundation commissioned an unorthodox market research project. They retained one of the foremost market ...
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5 Ways To Breathe Life Into Your Business

This week I was privileged to be interviewed by Sebastian Thalhammer of Austria. You may or may not have heard ...
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Best Veterans Ad Ever

I found this ad on youtube. Produced by Boeing it is, in my mind, the best tribute to veterans I ...
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Customer Service: What Does It Look Like

Here is a great video that you should watch with your staff and talk about. QUESTION: How do you mentally ...
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Empathy / Sympathy A Very Important Difference

Unlike most other professions funeral practitioners must operate within an often sensitive emotional environment. Let's call it emotionally charged. We ...
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Our Industry’s Self Talk: The Bad and the Great.

Alternative Title: It's Time To Get Over Yourself! Not long ago I was part of a group studying the challenges ...
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On Motivation – Money Is Not The Answer

Did you know that money is not a motivator. It is only a hygiene factor. Paying too little creates dissatisfaction...paying ...
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Roadmap To A Great Legacy

I started out too many weeks ago addressing the virtues of a senior leader making themselves unnecessary and I ran ...
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He Is Risen

Here is a short video for Good Friday to remind us that Jesus lives. Watch it, you might be surprised ...
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The Wind Is Changing – The Conversation Project

For months now I have been telling DeathCare that the wind is changing in our favor.  The public attitude toward ...
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Video: If You Want A High Performing Organization Are You Measuring The Right Things?

My hero, Peter Drucker, believed: "For the organization to perform to a high standard, its members must believe that what ...
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A Model For Change Within Your Organization

Here is an interesting perspective on implementing change within your own organization. Most funeral homes and cemeteries are at level ...
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The Simpler The Strategy The More Likely The Success

Why do DeathCare Practitioners get these "Deer In The Headlight" looks when you use the word "Strategy" in their presence? I ...
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Lessons On Leadership: Peak Performance From Adequate People

Peter Drucker was the first to draw a parallel between Leadership and Orchestra Conductors when he observed: "A great orchestra ...
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Here Is a Video that Deserves To Be Viral

Get your crying towel out.  This is a great video and I hope you will help make it viral.  click below ...
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Brad Speaks: Courage: How to Merchandise Your Service Charge

Many years ago I observed that funeral directors were spending a lot of energy, time, and resources (like money) to ...
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Matt Shannon: New Ways to Use Webcasting

If you are like a growing number of funeral homes you offer webcasting. We webcast our mother's funeral. This was ...
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Randy Bunker: Engaging Customers in A Powerful Way

A satisfied customer is no guarantee of a repeat customer. So say a growing number of marketing strategists including some ...
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Why People Call…a web video

What is needed is a sensory rich way to communicate why people should call us rather than the other guy ...
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Laura Marchelos: A Bold Testimonial Ad

Many funeral directors know that when they really help someone that person often becomes a friend and advocate. Yet, we ...
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Kevin Bean: How To Get Customers to Stop Fixating on Price

In a recent Harvard Business Review article of the same title as this page the authors discussed research findings on ...
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Chris Butler: It’s All In The Details

It used to be said that "Funeral Service is in the details." One of the characteristics of truly great practitioners ...
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JIm Price: A Simple Way to Get Your Community Involved With You

Today's awareness of our active military and veterans is higher than it has ever been. We are all looking for ...
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Jim Price: Helping a Community Mourn

We all look for special ways to interact with our community. We know that when a national or international figure ...
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Chris Butler: Being In The Moment

I used to have a senior manager who worked for me that told me that when he served a family ...
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John Wujek: Front & Center: Affirming The Reason We Have Funerals

I have never been able to find anyone who can explain to me why our profession believes they should always ...
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Kevin Bean: Public Viewings Without A Casket

If you watch "Antiques Roadshow" with any regularity or you are like me and are old enough to have met ...
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Caring.com: Inexpensive Local Internet Marketing

There are 65,000,000 adult caregivers of whom 45,000,000 are caring for the elderly. These folks are part of the influence ...
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Tyler Tetrick: A Better Way to Approach Preneed Guarantees

Preneed Guarantees are a hot topic these days. Funeral Homes feel caught betwixt and between...desparately wanting to get out of ...
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