No One Dies So Poor

He Doesn’t Leave Something Behind.

Blaise Pascal

Ya wanna know how to make a difference and set your funeral home apart?

Take some of your advertising budget and hire a good journalist to do what this video talks about and post them on your site.  Don’t put it in the public press unless the family pays for it.  Make people come to your site to get it.  Give copies to families that buy services.  Charge families that don’t.

Conversation Portrait: The Perverse Pleasures of Obituaries from Flash Rosenberg on Vimeo.

Or, here’s another idea, collaborate with your local newspaper after you copyright the idea so they won’t steal it.  Then every Monday have one of their better journalists do a special obit like the one’s they describe here on a local person (hopefully deceased not necessarily prominent) as a feature article sponsored and paid for by you with your logo prominently displayed.

You should negotiate a discount because it should be a collaborative effort that might help the paper sell obituary space with better obits while giving you exposure with the subtle but clear inference that you are promoting the celebration of the uniqueness of life.

Go out and be different today!!