How to avoid the 7 Deadly Mistakes Websites Miss
These are good tips. I know many of my readers have autoplay music or "walk-ons" so you need to know I agree with point number 4! How to avoid the 7 Deadly Mistakes Websites Miss
What’s It Like To Watch Someone You Love Die?
It has been the vision of many DeathCare firms to become the death resource for their community. All too often this leads to a focus on post death issues as well as funeral planning. But for Boomers there is also a need for learning to cope with predeath issues...especially what it is like to watch [...]
How To Access Local Caregiver Influencers
We know a few things: There are 48,000,000 people who are active adult caregivers in the U.S. Many Boomers are currently active caregivers or anticipate soon becoming one. If the surviving spouse is still living at the time of the funeral someone you are talking to is already a caregiver or soon will be. If [...]
Facebook Revenge: Social Media Rules of Engagement
I have found that "unfriending" people (in particular vendors using this mechanism to solicit) is an emotionally rewarding pastime...and I don't think I am alone. As you know I have been trying to get my head around this social media thing. (See "You Annoy Me") You probably also know that I like Epiphanies. And I [...]
Sometimes A Sharp Stick In The Eye Can Be A Good Thing
Recently my friend, Dale Clock, wrote an article entitled "Should Funeral Homes Be In The Grief Business?" His position is that they should not for several reasons including: The formal involvement in "Grief" has failed to move the needle Not everyone needs it It is an indication we are failing to listen to the public [...]
1st Installment of Industry Commentary Now Available
Download Free For Subscribers This year's Biannual Commentary has been broken down into 3 installments. Get the first one today by clicking on the photo below Log in Now and Get Your FREE Copy We Stand At The Threshold of our Greatest Opportunity...It is ours to lose! Yet lose it we will if we don't [...]
Brad Speaks: Courage: How to Merchandise Your Service Charge
Many years ago I observed that funeral directors were spending a lot of energy, time, and resources (like money) to improve their casket merchandising. With a consistent year-over-year growth trend in cremation I found this odd. Especially in light of the complete absence of effort to do the same thing with service charges. So, I [...]
Randy Bunker: Engaging Customers in A Powerful Way
A satisfied customer is no guarantee of a repeat customer. So say a growing number of marketing strategists including some of the most prestigious among the marketing professors at harvard, Stanford and Wharton. Today businesses must go beyond satisfying customers to ENGAGING customers. Here is a great example of encouraging participation, customer engagement and a [...]
Chris Butler: It’s All In The Details
It used to be said that "Funeral Service is in the details." One of the characteristics of truly great practitioners and one that fascinates me is their preoccupation with even the smallest details. I have often thought that one of the most important traits I would look for in a funeral home employee might be [...]
Chris Butler: Being In The Moment
I used to have a senior manager who worked for me that told me that when he served a family he consciously made that family the center of his world. He wanted them to feel they were the most important thing in his life at the moment. If you have ever seen the training film [...]
This category contains articles about how to get and keep customers