In his controversial series challenging the belief that Funeral Service is in the "Grief Business" Dale Clock provocatively pushes us to examine what business we are really in. It is a conversation long overdue and, regardless of which side you are on, absolutely necessary to our future. This is more than an "academic" conversation. For it [...]
I have found that "unfriending" people (in particular vendors using this mechanism to solicit) is an emotionally rewarding pastime...and I don't think I am alone. As you know I have been trying to get my head around this social media thing. (See "You Annoy Me") You probably also know that I like Epiphanies. And I [...]
I recently read about a research project conducted by McKinsey & Company, a world renowned consulting company. They found that among a select group of 1200 global companies, a 1% increase in average prices would translate into an 11% increase in profits. Assuming demand remains constant, an additional study revealed that the same 1% [...]
Download Free For Subscribers This year's Biannual Commentary has been broken down into 3 installments. Get the first one today by clicking on the photo below Log in Now and Get Your FREE Copy We Stand At The Threshold of our Greatest Opportunity...It is ours to lose! Yet lose it we will if we don't [...]
Several weeks ago I received an email from a friend sharing why he had chosen to be so active in social media. He gave me permission to reproduce it here. I like reading his posts for the reasons he outlines below. They are winsome, occasionally challenging, often amusing and they accomplish very well exactly what [...]
I "unfriended" my second person today. They got under my skin. And I am thinking about my third "unfriend" with growing anticipation. I see a pattern emerging that I think might be helpful for all you other folks trying to make sense of this social media stuff. Before I go further let me clarify I am [...]
Two weeks ago in my article, "A Horrifying Revelation About Price", I adressed two issues: Opportunity Cost and our inadequacy in handling price shoppers. Last week I drilled down a little deeper on the issue of Opportunity Cost in "If Lee Iacocca Owned a Funeral Home". This week I will do the same for the [...]
There is an apocryphal story in accountant circles about Lee Iacocca's first day as CEO of Chrysler. As the story goes, Mr. Iacocca's very first act was to call in the Chief Financial Officer and ask how many day's cash was on hand. The CFO responded that the company had 3 day's cash available. Mr. [...]
I have long believed that most price shoppers in DeathCare begin with the price question solely because they don't know what else to ask. That belief supports another which holds that what most shoppers are really looking for is someone they can trust. Thus I understood why it was important that we engage shoppers over [...]
I have to admit I don't know why I find myself commenting on Social Media as much as I do. I guess, like you, I am still trying to figure it out. I have noticed that I am getting messages telling me about FaceBook changes fairly frequently and I have even had to go in [...]