Why I Would Display a Trappist Casket

I am now at an age where friends are calling me to help with their prearrangements.  Yesterday was my 4th this year.  As I accompanied him into the selection room I was once again met with a flat line pricing strategy (see How To Get Customers to Stop Fixating on Price) and I really like [...]

By |2011-05-25T20:09:10-04:00May 25th, 2011|The Creedy Commentary|4 Comments

Are You A Leader Or A Manager?

A few years ago I attended a breakfast honoring Alabama University football coach Nick Saban.  In his remarks he shared with us that he begins every season with the statement: "I didn't come here to be irrelevant!" Those 8 words profoundly illustrate a simple principle: the difference between leadership thinking and management thinking. Leaders ask [...]

By |2011-05-16T21:05:34-04:00May 16th, 2011|The Creedy Commentary|1 Comment

Why Funeral Directors Need Two Eyes

In his controversial series challenging the belief that Funeral Service is in the "Grief Business" Dale Clock provocatively pushes us to examine what business we are really in.  It is a conversation long overdue and, regardless of which side you are on, absolutely necessary to our future. This is more than an "academic" conversation.  For it [...]

By |2011-04-25T15:20:36-04:00April 25th, 2011|The Creedy Commentary|0 Comments

Facebook Revenge: Social Media Rules of Engagement

I have found that "unfriending" people (in particular vendors using this mechanism to solicit) is an emotionally rewarding pastime...and I don't think I am alone. As you know I have been trying to get my head around this social media thing.  (See "You Annoy Me") You probably also know that I like Epiphanies.  And I [...]

How 1% = 20% Profit Increase

I recently read about a research project conducted by McKinsey & Company, a world renowned consulting company.  They found that among a select group of 1200 global companies, a 1% increase in average prices would translate into an 11% increase in profits.    Assuming demand remains constant, an additional study revealed that the same 1% [...]

By |2011-04-11T18:11:44-04:00April 11th, 2011|The Creedy Commentary|0 Comments

You Annoy Me: The Dark Side of Social Media

I  "unfriended" my second person today. They got under my skin. And I am thinking about my third "unfriend" with growing anticipation.  I see a pattern emerging that I think might be helpful for all you other folks trying to make sense of this social media stuff. Before I go further let me clarify I am [...]

By |2011-03-16T23:46:17-04:00March 16th, 2011|The Creedy Commentary|0 Comments
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