5 insights to packaging funerals Numerous funeral homes are implementing and experimenting with package pricing with excellent success. But little is known about the principles of packaging (elsewhere known as bundling) outside of the fact that fast food and car dealerships have been doing it for years. Those that have adopted package plans find it has helped them [...]
To Guarantee or Not Guarantee That is the question Pardon my poetic license with Shakespeare. It is morning and I am feeling a little perkier than usual. And, no, I am not going to address the nobility of preneed. The question of guaranteeing or “freezing” the price has always been a concern among DeathCare professionals. [...]
Is it too much to ask for a simple, easy to understand customer survey that is accurate and corresponds directly with repeat business and profitability? Something you can understand and follow through on at a glance? Turns out it is not. A few years ago a Bain and Company Executive published a book entitled "The [...]