This category contains articles about how to get and keep customers

Brad Speaks: First Viewing: an opportunity for deeper bonding

Brad Speaks of Speaks Chapels in Independence, MO. creates intimate bonds with families Personalization is a big issue today in funeral service. But most of the stuff we see is caskets and vignettes and takes both time and money. Here is an idea that creates deep healing, bonds the funeral director with the family and [...]

By |2010-09-30T20:02:23-04:00September 30th, 2010|CUSTOMERS: Getting and Keeping Them|0 Comments

How “Best Purpose” Trumps “Best Practice”

How a part time hostess taught me the most valuable lesson. It was late 1989.  Rachel was then in her mid 70’s.  A retired school teacher, she had worked for us for about 6 or 7 years.  She was a quiet, unassuming and gracious woman who had that gift of always making you feel welcome.  [...]

The Warning Signs of Becoming Irrelevant

Wise words from Coach Nick Saban, Football Coach, University of Alabama Are you in danger of becoming irrelevant?  It's easy, you know?  Countless organizations have achieved this dubious distinction. Here are the warning signs: Facilities are outdated and tired looking Staff are disengaged, marking time and unmotivated More time is spent whining than doing Customers [...]

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