The theory of commissions is that it motivates producers to produce more. This is not necessarily true. What is true is that if you overpay two things happen: Your program becomes economically unsustainable and your producer becomes demotivated. Here is why: First, It is my absolute belief that preneed selling should never...repeat...never... be a burden [...]
These are good tips. I know many of my readers have autoplay music or "walk-ons" so you need to know I agree with point number 4! How to avoid the 7 Deadly Mistakes Websites Miss
It has been the vision of many DeathCare firms to become the death resource for their community. All too often this leads to a focus on post death issues as well as funeral planning. But for Boomers there is also a need for learning to cope with predeath issues...especially what it is like to watch [...]
We know a few things: There are 48,000,000 people who are active adult caregivers in the U.S. Many Boomers are currently active caregivers or anticipate soon becoming one. If the surviving spouse is still living at the time of the funeral someone you are talking to is already a caregiver or soon will be. If [...]
I have found that "unfriending" people (in particular vendors using this mechanism to solicit) is an emotionally rewarding pastime...and I don't think I am alone. As you know I have been trying to get my head around this social media thing. (See "You Annoy Me") You probably also know that I like Epiphanies. And I [...]
Recently my friend, Dale Clock, wrote an article entitled "Should Funeral Homes Be In The Grief Business?" His position is that they should not for several reasons including: The formal involvement in "Grief" has failed to move the needle Not everyone needs it It is an indication we are failing to listen to the public [...]
Download Free For Subscribers This year's Biannual Commentary has been broken down into 3 installments. Get the first one today by clicking on the photo below Log in Now and Get Your FREE Copy We Stand At The Threshold of our Greatest Opportunity...It is ours to lose! Yet lose it we will if we don't [...]
Selling a business is a highly practical exercise wrapped in a thick emotional blanket. Much like the grief cycle we know so well in DeathCare there are stages that are common and, if you know about them, you can prepare. The more prepared you are the better you will be able to negotiate what you [...]
A problem, certainly not unique to DeathCare but just as certainly profoundly prevalent, is an artificial sense of professionalism. Born out of defining success by what people might think of us, it blocks our ability to succeed by making us unwilling to "Stoop To Greatness". I just received this two page post from Patrick Lencioni's [...]
Brad Speaks of Speaks Chapels in Independence, MO. creates intimate bonds with families Personalization is a big issue today in funeral service. But most of the stuff we see is caskets and vignettes and takes both time and money. Here is an idea that creates deep healing, bonds the funeral director with the family and [...]