How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause.
Apropos of everything my friend, Bruce Buchanan, brought an article to my attention published via The Wall Street Journal that succinctly expresses many of the points I am attempting to make in my most recent series of posts. Here are a few excerpts to underscore the relevance of the comments in this important article. I recommend you print it out and tape it above your desk, or wherever you sit the most, to remind yourself.
“You may have heard the world has a few problems…It’s easy to accept the standard story of the future: it’s all going to be rubbish…Luckily there are enough human beings that don’t accept this narrative, who believe things can change for the better and, crucially do something about it…Pragmatic Optimists, who admit the scale and nature of challenges ahead of us but still resolve to do something anyway should have more of our support.”
I believe we have an amazing future for us ahead in our professional practice of Funeral Service! It requires a passion to simply—help people & informing them of choices–like challenging their misinformation. WE must believe in ourselves and that we can absolutely help others make a good decision, and offer many more ways to help that expand beyond a box or two of merchandise. The model of being all things to all people is too fragile, and not sustainable. I believe a market exists for merely transactional activity; also, due to a law of polarity–where there is a hot there must be a cold, an up there must be a down–that a market exists for transformational experiences….abundant, and not limited to any geographical area. Thanks for the articles, Alan!
Phil, all things are possible for those who believe.
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What a great article. We all face a future that is bright, as long as we keep an optimistic attitude and remember service to the customer is most important. At our cemetery, we are changing our culture to face the future. The tenets expressed in this article definitely apply to us.
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[…] Funeral Apologetics 101A: 8 Principles of Successful Optimism […]
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