Most DeathCare Practitioners are aware of their need to change to accomodate a changing consumer.  What many lack, unfortunately, is the motivation to change.  According to a November 2011 article in The Harvard Business Review by Peter Fuda and Richard Badham the motivation for change requires us to view our circumstances as if we were standing on a burning platform.  Interestingly, the fear that starts change is not the motivation that sustains change.   For true leaders a transformation takes place that enables them to become calmer and more purposeful.  This 3 1/2 minute video illustrates the principles of transformational leadership change in an interesting and vivid way.