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Experiential Learning for Meaningful Transformation

— Blue Ocean Tours —

Are You Tired of Swimming Against
The Current In a Red Ocean?

Red Ocean Thinkers focus on what is. They are constrained by competing conventionally.

Blue Ocean Strategists focus on what could be. The create and develop new markets.

Two Funeral Homes

Two Radically Different Models

Both Successful Blue Strategies

Both Chose to Create New Markets

But in Different Ways

Presented By:

Alan Creedy

Celebrating almost 170 years of continuous service to the Minneapolis market, Washburn -McReavy led the profession in market expansion at a time when most independents had only 1 or 2 rooftops.  They broke away from the pack to build market dominance with:

  • 14 funeral Homes
  • 4 cemeteries

Today, they continue the family legacy of innovation, excellence and leadership.  Despite their size, they serve families at a level to which others can only aspire.

A typical small family firm broke the mold in 1980 by developing a new market among those customers conventional funeral homes were losing.  Surviving the slings and arrows of their peers, they now serve more than 5,000 families annually, they have extended their service area to serve most of Minnesota.  

Blue Ocean Tours focus on:

  • Collaborative learning
  • Hands on experiences
  • Peer networking and mutual support

Join us as we visit Washburn – McReavy Funeral Homes 
and Cremation Society of Minnesota

Minneapolis, MN
May 12 – 14, 2025

Attendance Fee:

  • $1,895 first attendee
  • $500 for each additional attendee (limit 3 total per firm).

Note: Only 35 seats available and registrations started coming in in January 2025.  Act Soon!

Registration reserves a spot for you. Additional details will follow.  You must make a final commitment by March 15, 2025.

Registration Form