What People Want According to the Law of Unintended Consequences whatever can go wrong...will go wrong. Last week I published a video interview with James Forr as a followup to the previous week's interview which reviewed the research that told us what people DON'T want. Last week's interview focused on WHAT PEOPLE DO [...]
My apologies to my subscribers. We had a major glitch in the website subscribers Thursday and many (maybe all) of you got notices you were unsubscribed. So, if you are getting this email it is now fixed and you have nothing to worry about. If you are not getting it then I have something [...]
If you were not able to access the video on this week's post, "THE WIND IS CHANGING" it is now working or you can go directly to youtube by clicking here.
My discussion of reinvention / transformation has sparked more comment (online and offline) than most any other topic. Clearly it is on every one's mind. As we continue to explore this topic it is important...maybe critical...that we realize that we have an obligation to ourselves and to the public to be conscious of keeping a [...]
My friend Frank Dawson in E. Liverpool, OH has created a veritable competitive fortress by leveraging a simple principle: It was Mary Kay Ash who, when asked the key to her success, said, "I reminded myself every day that EVERYONE wants to feel important." Frank sends personal notes, often with a photograph enclosed, on average [...]
It is accepted wisdom that companies should have a mission statement. In most cases this exercise produces a plain vanilla restatement of something that sounded good. Effective mission statements connect with personal values...for both the members of the organization and those they serve. Some are bold others are just simple statements of commitment. But the [...]
Cremation has been growing at the rate of 1% a year for more than 30 years. Many areas are now at greater than 50% cremation. Without the sale of a casket this imposes very strong economic pressure to continue operations. Basil Forsberg of Nipawin, Saskatchewan, Canada shared with me a way he has found to [...]
When you look at websites they all contain some form of "about us" page that is nothing more than BORING! With this client we wanted to change that by accomplishing as much as possible of the following: Make the staff real Make them approachable Position them as warm and caring people Express in sensory rich [...]