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What People Want

What People Want According to the Law of Unintended Consequences whatever can go wrong...will go wrong. Last week I published a video interview with James Forr as a followup to the previous week's interview which reviewed the research that told us what people DON'T want. Last week's interview focused on WHAT PEOPLE DO [...]

By |2018-08-30T14:13:23+00:00August 30th, 2018|Uncategorized|0 Comments

HAMMERS, NAILS, PEWS AND HEARSES

My discussion of reinvention / transformation has sparked more comment (online and offline) than most any other topic. Clearly it is on every one's mind. As we continue to explore this topic it is important...maybe critical...that we realize that we have an obligation to ourselves and to the public to be conscious of keeping a [...]

By |2018-01-25T20:29:28+00:00December 10th, 2012|Blog, General Topics, The Creedy Commentary, Uncategorized|5 Comments

Alan Creedy: Sensory Rich Mission Statements Work

It is accepted wisdom that companies should have a mission statement.  In most cases this exercise produces a plain vanilla restatement of something that sounded good. Effective mission statements connect with personal values...for both the members of the organization and those they serve.   Some are bold others are just simple statements of commitment.  But the [...]

By |2010-10-07T19:17:23+00:00October 7th, 2010|Uncategorized|0 Comments

Alan Creedy: A Better “About Us” Page for $500

When you look at websites they all contain some form of "about us" page that is nothing more than BORING! With this client we wanted to change that by accomplishing as much as possible of the following: Make the staff real Make them approachable Position them as warm and caring people Express in sensory rich [...]

By |2010-10-05T19:59:03+00:00October 5th, 2010|Uncategorized|0 Comments