Well, it’s summer time and I am on vacation.  So, I thought I would resurrect some of my most popular articles

The first is a series I wrote last summer entitled:  “How To Get Customers To Stop Fixating On Price”

Part 1: “Equalize Price Points to Crystallize Personal Relevance” 

Part 2: “Using Price to Clarify Your Advantage”  

Part 3: “Willfully Overpricing to Stimulate Curiosity”

Part 4: “Partition Prices to Highlight Overlooked Benefits”