Inside the Mind of Funeral Consumers

Several years ago the Funeral Service Foundation commissioned an unorthodox market research project. They retained one of the foremost market research firms – Olson Zaltman – to study the funeral consumer’s unconscious thoughts about funerals. They broke the research into two segments:

• What consumers actually thought about funerals at the unconscious level
• What consumers actually want in the form of their own service

The results were profound but, as with so many other things, it got lost in the day – to – humdrum that is funeral service. Of the funeral homes that have applied the findings, all have had significant consumer response and success.

Here is the first segment of a powerful video on how you can actually disrupt your own funeral market.

This week: what people really think about funerals, funeral homes and funeral directors.