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Send Out Cards: Creating Customer Loyalty in a Powerful Old Way

My friend Frank Dawson in E. Liverpool, OH has created a veritable competitive fortress by leveraging a simple principle: It was Mary Kay Ash who, when asked the key to her success, said, “I reminded myself every day that EVERYONE wants to feel important.”

Frank sends personal notes, often with a photograph enclosed, on average 100 times a week. After more than 40 years everyone in his town is his personal friend. It doesn’t get much better than that. But sending 100 personal notes a week takes a lot of time…not to mention getting all those pictures developed. Today with cameras in cell phones there is a much easier and cheaper way. But it gets better, with the program I show here you can actually turn this process into a small revenue generator. Check it out here. If you want to know more just email me at alan@alancreedy.org

By |2010-10-07T19:20:23+00:00October 7th, 2010|Uncategorized|0 Comments

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