I have come to believe that most small business owners don’t plan for several reasons
- It seems complicated and unreliable
- Their resources (especially time) are limited
- They have lost confidence the rest of their team can be engaged
- They have a partner who won’t cooperate
- Planning implies controlling and their business seems too vulnerable to uncontrollable factors
- They like working out of their hip pocket and reacting to things as they come along
- They don’t really see the benefit
Unfortunately, there are consequences when you fail to think about your future and make appropriate adjustments.
I also wonder if the real underlying reason for failure to plan is they don’t know where to start AND they intuitively feel they need a fresh set of eyes to help them look at the problem.
Small business owners want a plan that is
- simple to understand,
- reality-based,
- fits their resources and,
- will engage their staff.
I find it helps to frame the issue in 4 separate questions. These questions are designed to focus in on the key elements of planning and, answered in sequence, really help owners figure out what they need to do to increase value or make critical decisions or both. An added benefit: knowing what you need to do reduces stress and anxiety.
By adding a fresh set of eyes with wide exposure to the profession I can
- answer many questions,
- provide access to practical solutions
- provide access to resources
- provide a sounding board
Fundamentally, Strategic Planning requires we answer 4 questions: