What Do Social Media Users and Cavemen Have In Common?
Olson / Zaltman is an internationally recognized market research firm spawned out of Harvard and Penn State Universities. They developed and patented the groundbreaking research methodology (ZMET) that opens the subconscious metaphors consumers use to make buying decisions. Now widely used by the world’s largest institutions and businesses to develop marketing strategies, they are turning their attention to Social Media. In their most recent newsletter they draw a parallel between how people view social media today and the way mankind has created personal relevance throughout history. Hopefully, it will create insights for you. Pay close attention to the skunks.
What Social Media Users and Cavemen Have In Common:
Our Blogging Expert
Alan Creedy
