Why Washburn-McReavy is a Blue Ocean Firm

A legacy of 168 years of continuous service in Minneapolis–St. Paul is impressive—but it’s just the beginning.

How does a family-owned funeral home not only survive but thrive through the Great Depression, two world wars, and sweeping shifts in customs, traditions, and culture? How does it grow to become one of the largest and most respected funeral homes in the country?

How does a funeral home successfully acquire and operate four major cemeteries while maintaining its commitment to excellence? How does it dominate the market, serving nearly 4,000 families annually, through an unwavering focus on quality? And, perhaps most impressively, how does it ensure seamless generational transitions, preserving both its legacy and its leadership?

Washburn-McReavy is more than a funeral home—it’s a testament to innovation, resilience, and a Blue Ocean strategy that sets it apart in an industry bound by tradition.

Watch this 3 1/2 minute video