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Tag: internet

FaceBook Rolls Out New Brand Page Design

Written by Alan Creedy on . Posted in The Creedy Commentary. No Comments on FaceBook Rolls Out New Brand Page Design

I have to admit I don’t know why I find myself commenting on Social Media as much as I do.  I guess, like you, I am still trying to figure it out.  I have noticed that I am getting messages telling me about FaceBook changes fairly frequently and I have even had to go in and change my settings a couple of times to avoid some kind of nefarious activity that I truly don’t understand.

I ran across this blog that helped me understand the changes and how they affect me or, better, you.  I only have a personal page, and I am still not sure what I am supposed to do with it.  But for those of you with company pages maybe this will help.

FaceBook Rolls Out New Brand Page Design

Do Boomers Find Your Website Annoying?

Written by Alan Creedy on . Posted in The Creedy Commentary. 1 Comment on Do Boomers Find Your Website Annoying?

Funeral Home Websites have come a long way in the last 5 years.  Yet, most sites still remain fairly primitive.  One mistake many websites make (funeral and nonfuneral) is not understanding how their specific target market relates to websites in general.  Because many web developers and programmers are still relatively young and our audience is much older than they  this is particularly problematic for us.

Earlier this year I wrote a book review for a book entitled “Boomdot” and ended up befriending one of the authors, David Weigelt.  David’s firm, Immersion Active, is a niche marketing firm specializing almost exclusively in internet marketing to Baby Boomers.   They serve an impressive array of companies who want to grow their business in this “new” senior market including our loyal admirers: AARP (read the case study here).

Immersion Active has created a wonderful interactive device that enables us all to learn how an older person actually experiences websites.  It takes about ten to fifteen minutes. Try it out here.