DeathCare has been losing ground relative to consumers for almost 30 years. Now comes research that may explain why and what to do about it. To many observers (myself among them) what we sell seems well on the road to becoming a commodity. As a means of moving market share, differentiation based on price seems [...]
Here are the year's top favorites: a tv ad that will move market share To Guarantee or Not Guarantee Preneed Trust Vs. Insurance Video Interview with Steve Mckee: "When Growth Stalls" free sites that let you spy on your competitor's website 10 Reasons to Be Optimistic About DeathCare The Emperor Has No Clothes Sometimes A Sharp [...]
Having trouble with your Christmas Spirit? Watch this video.
Don't know what happened but it seems Amazon pulled the promotion before it really got started. My thanks to Tom Parmalee for alerting me. click here to read more. I do like the Obama urn idea. (just kidding)
Well it had to happen. You have a new competitor. Merry Christmas!! As of Monday December 12 Amazon is offering preneed cremation services through Smart Cremation a Redmond, Washington based provider of cremation services. Click Here to learn more.
Google adplanner is a site analyzing any site for those thinking about buying advertising. I doubt you will find either your or your competitor's stats as the traffic would be too small. Here two screenshots showing the results for dignitymemorial.com. Click to enlarge. [...]
A week ago I published a post that suggested humor would work in funeral service but expressed doubt anyone would do it. Well, I am grateful to say I was wrong. Congratulations to Schmidt and Bartelt. These ads will work but I do have one suggestion. The "call-to-action" should be stronger. A close something like: [...]
I do my best to keep these posts short. I know your time is important. But, on your behalf, I am a little shook up. One of the benefits of age is wisdom. I have seen so many things come and go that i don't shake up easily. Yesterday, I was introduced to one [...]
The article linked below appeared in the August 2010 issue of "Plaintiff Magazine"and was brought to my attention by my friend Ernie Heffner. It is a MUST read for all DeathCare Practitioners. My Recommendation: print it out and require all your funeral staff to read it. Just some highlights from this attorney author to his [...]
Race To The Bottom is more than just a phrase, it is a political theory and Funeral Service seems to have embraced it with vigor. Before I get into the theory it is good to be reminded that "whenever everyone is doing it, a blue ocean appears where no one is." "Blue Oceans", as opposed [...]