The Creedy Commentary
New Book on Reinventing Your Business Features Funeral Home
I read a lot and sometimes I preorder new books. This Winter I preordered “THE REINVENTORS, How Extraordinary Companies Pursue Radical Continuous Change“ By Jason Jennings. I started reading it last week and when I turned to page 60 lo and behold what did I see? My friend Bill McQueen as one of the case […]
How to Create a 60 Second Elevator Speech
Marketing experts tell us that we should be able to express our unique selling proposition (USP) in such a compelling way in less than 60 seconds that the hearer will ask to know more. Here is great two step way to do that. Purpose: Create interest and dialogue about what you do and the value […]
Liking What You Do Is Not The Issue
I was visiting with a friend last week and the conversation went, briefly, to some mutual acquaintances. We noted how angry they had become as their careers had progressed and concluded they were really frustrated with the career they had inherited from their parents. Disappointment is a normal part of life. Some respond with increasing […]
Why Burning Platforms Are Necessary for Change
Most DeathCare Practitioners are aware of their need to change to accomodate a changing consumer. What many lack, unfortunately, is the motivation to change. According to a November 2011 article in The Harvard Business Review by Peter Fuda and Richard Badham the motivation for change requires us to view our circumstances as if we were […]
Differentiating Your Funeral Home: Reinvent The Obituary
No One Dies So Poor He Doesn’t Leave Something Behind. Blaise Pascal Ya wanna know how to make a difference and set your funeral home apart? Take some of your advertising budget and hire a good journalist to do what this video talks about and post them on your site. Don’t put it in […]
Expert Opinion: The Need to Be Nimble
Earlier this year Rick Baldwin used a comment by famed hockey player, Wayne Gretzky, in his post: “How To Be Exceptional In The New Normal”. Here Bruce Buchanan, CEO of The Buchanan Group adds his perspective to Rick’s. As funeral professionals we are torn by two forces when we take on a client. One, we […]
The Real Victims of Our Cowardice
In the past few weeks I have used strong negative language: Cowardice…Fight… Neglect Please understand: this is not an emotional reaction on my part. Instead, it is an intentional effort to call you out. And it is this “intentionality” that I encourage you to undertake as well. It is time we, as a profession, […]
Expert Opinion: Game Changers
Game-changers are those events that intervene in our lives, on athletic fields, and in our businesses that forever change everything. In our personal lives we identify marriages, deaths, and moving to a new city as the easiest examples of game-changers. In baseball, a homerun changes everything. In business, innovation is the most thought-of example. Look […]
The Secret Sauce: How We Might Resurrect DeathCare
Is it possible that in some markets people no longer care? In this series on Funeral Apologetics I have pointed out that our real problem is cowardice and have endeavored to share some techniques that might help the profession fight for itself. Several very thoughtful individuals (whom I also admire) have suggested that, in their […]
Don’t Confuse Me With Your Facts
Apologists must be aware of 4 generally accepted fallacies: Consumers think in a well-reasoned rational way In fact, emotions are closely interwoven with the reasoning process. Most often they are dominant. Consumers can readily explain their behavior and thinking 95% of our thinking is unconscious. Our rational mind serves mainly to make sense of behavior […]
Disenthrall Yourself of Your Dogma
“The Dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty and we must rise to the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves, and we shall save our country.” […]
Funeral Apologetics 101A: Eight Principles of Successful Optimism
How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause. Apropos of everything my friend, Bruce Buchanan, brought an article to my attention published via The Wall Street Journal that succinctly expresses many of […]
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