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The Creedy Commentary


The saying goes, “It’s lonely at the top.” Who do you talk to when you’re the boss? Edgar Schein, Professor Emeritus at the Sloan School of Management at MIT, observed that the most common self – image among business leaders is that of the “Lone Warrior – Hero.” I have found this to be true […]
Many Funeral Directors consider themselves caregivers. This article causes me to see a two way street. As you read it think about the critical role you can and should play with your customers AND their guests. But to those of us who support the practitioner, let’s think about the critical role WE should and can […]
I found this ad on youtube. Produced by Boeing it is, in my mind, the best tribute to veterans I have seen. To all you veterans out there: Thank you.  
My friend, Howard Beckham, responded to last week’s video on customer service at Starbucks with the following comment. I feel if all of us would adopt his attitude we would see much happier customers.  Thank you Howard. “Many years ago as an 18 year old working at J.C. Penney Co. I began to understand the […]
Here is a great video that you should watch with your staff and talk about. QUESTION: How do you mentally prepare yourself to wholeheartedly serve people each day?
Most of us do, especially those in the helping professions. Yet, we all know that our jobs require that we occasionally interact with others in challenging ways. When we engage this way our blood pressure rises, palms sweat and we may even lose sleep. For those of you who supervise or manage others here is […]
A while ago I wrote on the subject of funeral directors and Post Traumatic Stress Disorder in the belief that there was a lot out there. This is a sensitive subject that will benefit greatly from transparent vulnerable open discussion. But who wants to be first? Finally, a young man has stepped up. He has […]
Nothing brings greater clarity than an impending death. You have spent a career writing obituaries for others. Now it turns out that if you AND your staff take the time to write your firm’s obituary it will reveal some interesting insights that will help you establish your brand better…or…learn you don’t have a brand after […]
People are wondering what impact Baby Boomers will have on DeathCare. I believe one trend you as a practitioner can get ahead of is the reinvention of the Obituary.  These two examples appeared in the Winston – Salem Journal on the same day. You will have to click on John Litcher to read his. John […]
The Regressive Elements in Pennsylvania have apparently won a victory…or have they? Last week’s Circuit Court Reversal regarding the Pennsylvania Funeral Licensing Law probably caused some champagne corks to fly in Harrisburg. But this “victory” begets the question: “What Have We Done To Ourselves?” Funeral Service’ legacy of “circling the wagons and shooting inward” is about […]
This week we finish our discussion of barriers to succession with: 4. Serving more than one master. Change is hard enough. But there is an old biblical reference that is always true: “You cannot serve two masters.” The business needs to stand on its own and only insiders should have influence. Too often non participating […]
Last week we began a discussion of the ten things that are the most frequent barriers to real succession planning. Failure to plan this important event is an invitation to disappointment frustration and alienation among family and staff. This week continues that discussion with #7. 7. Entitlement Often referred to as the “lucky sperm club” […]

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