The Video Blog

Chris Butler: Being In The Moment

I used to have a senior manager who worked for me that told me that when he served a family he consciously made that family the center of his world. He wanted them to feel they were the most important thing in his life at the moment. If you have ever seen the training film […]

John Wujek: Front & Center: Affirming The Reason We Have Funerals

I have never been able to find anyone who can explain to me why our profession believes they should always be unobtrusive. Then I met John Wujek. John and his firm have created a way to dismiss funerals that affirms the speakers, the deceased, the family AND the attendees while reinforcing WHY WE HAVE FUNERALS. […]

Kevin Bean: Public Viewings Without A Casket

If you watch “Antiques Roadshow” with any regularity or you are like me and are old enough to have met practioners who were around 60 and 70 years ago you are probably aware that almost all the innovation of the past 5 – 12 years is really reintroduction of practices we abandoned decades ago. When […]

Caring.com: Inexpensive Local Internet Marketing

There are 65,000,000 adult caregivers of whom 45,000,000 are caring for the elderly. These folks are part of the influence chain and this is a perfect inexpensive way to tie into a national brand for very little cost. [ecorptv id=”134711″ width=”470″ height=”330″]

Tyler Tetrick: A Better Way to Approach Preneed Guarantees

Preneed Guarantees are a hot topic these days. Funeral Homes feel caught betwixt and between…desparately wanting to get out of the game but feeling they can’t for competitive reasons. Here is a great way to compromise and improve your average at the same time. [ecorptv id=”134665″ width=”470″ height=”330″]

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