How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause. Apropos of everything my friend, Bruce Buchanan, brought an article to my attention published via The Wall Street Journal that succinctly expresses many of [...]
[Apologetics (from Greek ἀπολογία, "speaking in defense") is the discipline of defending a position (often religious) through the systematic use of information.] Much of my career has involved business turnarounds. This experience serves me well as a funeral home consultant. Over the course of more than 30 years I have learned a lot about human nature. [...]
...The problem is cowardice!! There, it's been said. Plain and simple: We have been unwilling to stand up for what we believe and now we are not sure we believe it any more. After all how long can you get beat up and still try to stand? So, instead of taking a stand we assume [...]
Last week, in Part 1 of this series, we explored the idea that funeral Directors, as consummate relationship builders, may be wired to lose in an environment that has changed radically over the past 30 years. Based on non-industry research we posited that the "Challenger" style was 13 times more likely to succeed in the [...]