This category contains articles about how to get and keep customers
People are wondering what impact Baby Boomers will have on DeathCare. I believe one trend you as a practitioner can get ahead of is the reinvention of the Obituary. These two examples appeared in the Winston - Salem Journal on the same day. You will have to click on John Litcher to read his. John [...]
With almost 30 year's experience I think I can safely say I know something about Preneed selling and marketing. Sadly, it has been my experience that most independent funeral homes practice a form of benign mediocrity in which everyone fails to reach their potential but they all love working together. "Happy Failures" is what we [...]
There is a way to a better future for Funeral Service. In fact, for those who are willing to closely examine the Sacred Cows I truly believe we will rediscover that we make a vital contribution to society. I say that not only because I have believed it for more than 30 years but because [...]
Did your funeral home achieve all of its goals for 2012? Does the increasing number of families selecting cremation with no services have you concerned? 2013 is a new year that brings a new set of goals to help reboot you business and your team. The New Year is the perfect time to create new [...]
If you were not able to access the video on this week's post, "THE WIND IS CHANGING" it is now working or you can go directly to youtube by clicking here.
In Old Testament Days the Hebrew Temple contained the "Holy of Holies" behind the "Veil of The Temple". The Ark of The Covenant which, in turn, held the stone tablets on which were written the Ten Commandments and Moses' rod was inside this area. So sacred was it that only one priest was allowed to [...]
I once heard a sermon that now seems appropriate to this last in my series on reinvention. We all know the story of Jesus healing the blind. This sermon wondered not about the healing but THE DAY AFTER. The man's whole life was turned upside down. He had KNOWN HOW to be blind. His livelihood depended on [...]
The Funeral Service Foundation has just released the results of its "Bleeding Edge" research project with world renowned Olson-Zaltman Associates simultaneously revealing both disturbing and encouraging insights. Recognizing that the growth of cremation has more than doubled (leaping from 1% to more than 2% annually in the last several years) The Funeral Service Foundation commissioned the unconventional market [...]
This question and its brother: "How much does a funeral cost?" Are non questions. When we attempt to answer them directly with rational logical explanations we only end up annoying most people. Especially if we weigh them down with a litany of hours, cost of having a building and the time we waste being ready [...]
In the near future the difference between winning and losing in DeathCare will be a result of one factor: LEADERSHIP. Yet many owners and general managers are confusing supervision with leadership and are in danger of turning themselves into nothing more than shop foremen. Too many funeral home owners blame their staff for the lack of [...]
