This category contains articles about how to get and keep customers

7 Steps To Reinvent Yourself

Gonna keep this positive. So just a word for background. Any casual observer would see that the declining results funeral service is experiencing signal a much greater problem: A growing segment of the public isn't sure why they need us or, worse, what they need us for. Now to better news: Statistically, the odds are very [...]

How Funeral Directors Confuse Being Nice With Being Kind

When it comes to customers funeral directors are often the nicest people. But being nice and being kind are two different things. It takes courage to be kind. There is risk to it. You don't really have to be more than just agreeable to be nice. Smile, never say anything bad about anybody and NEVER, [...]

Reinvention: Islands of Excellence In A Sea of Mediocrity

"one cannot manage change.  One can only be ahead of it."  Peter Drucker The Cornerstone Assumption of the funeral side of DeathCare is that being nice is the same as being effective.  Our "worldview" of being nice people is that we must never, ever make waves or create awkwardness.  We run pell-mell from any form [...]

It’s All In The Attitude

My friend, Howard Beckham, responded to last week's video on customer service at Starbucks with the following comment. I feel if all of us would adopt his attitude we would see much happier customers.  Thank you Howard. "Many years ago as an 18 year old working at J.C. Penney Co. I began to understand the [...]

By |2014-05-12T08:06:26-04:00May 12th, 2014|CUSTOMERS: Getting and Keeping Them|0 Comments

Wanna Know What Your Brand Stands For? Write Its Obituary.

Nothing brings greater clarity than an impending death. You have spent a career writing obituaries for others. Now it turns out that if you AND your staff take the time to write your firm's obituary it will reveal some interesting insights that will help you establish your brand better...or...learn you don't have a brand after [...]

Reinventing The Obituary

People are wondering what impact Baby Boomers will have on DeathCare. I believe one trend you as a practitioner can get ahead of is the reinvention of the Obituary.  These two examples appeared in the Winston - Salem Journal on the same day. You will have to click on John Litcher to read his. John [...]

By |2018-01-25T19:54:06-05:00March 3rd, 2014|Blog, CUSTOMERS: Getting and Keeping Them|2 Comments

Signs Your Preneed Program is Underperforming

With almost 30 year's experience I think I can safely say I know something about Preneed selling and marketing.  Sadly, it has been my experience that most independent funeral homes practice a form of benign mediocrity in which everyone fails to reach their potential but they all love working together.  "Happy Failures" is what we [...]

EXPERT OPINION: 5 Tips for Positioning Your Funeral Home for Success in the New Year

Did your funeral home achieve all of its goals for 2012? Does the increasing number of families selecting cremation with no services have you concerned? 2013 is a new year that brings a new set of goals to help reboot you business and your team. The New Year is the perfect time to create new [...]