The Creedy Commentary
False Alarm: Amazon.com Stops Selling Preneed Cremation
Don’t know what happened but it seems Amazon pulled the promotion before it really got started. My thanks to Tom Parmalee for alerting me. click here to read more. I do like the Obama urn idea. (just kidding)
Amazon.com Starts Selling Preneed Cremation
Well it had to happen. You have a new competitor. Merry Christmas!! As of Monday December 12 Amazon is offering preneed cremation services through Smart Cremation a Redmond, Washington based provider of cremation services. Click Here to learn more.
Free Sites That Let You Spy on Your Competitors Website
Google adplanner is a site analyzing any site for those thinking about buying advertising. I doubt you will find either your or your competitor’s stats as the traffic would be too small. Here two screenshots showing the results for dignitymemorial.com. Click to enlarge. […]
Apparently some people aren’t too proud to use humor…hats off to Schmidt and Bartelt
A week ago I published a post that suggested humor would work in funeral service but expressed doubt anyone would do it. Well, I am grateful to say I was wrong. Congratulations to Schmidt and Bartelt. These ads will work but I do have one suggestion. The “call-to-action” should be stronger. A close something like: […]
A TV ad that will move Market Share…but are you too proud?
I do my best to keep these posts short. I know your time is important. But, on your behalf, I am a little shook up. One of the benefits of age is wisdom. I have seen so many things come and go that i don’t shake up easily. Yesterday, I was introduced to one […]
This Is Your Wake Up Call: Litigators Focus on DeathCare
The article linked below appeared in the August 2010 issue of “Plaintiff Magazine”and was brought to my attention by my friend Ernie Heffner. It is a MUST read for all DeathCare Practitioners. My Recommendation: print it out and require all your funeral staff to read it. Just some highlights from this attorney author to his […]
Funeral Service: The Race To The Bottom… is that a “Blue Ocean” I see?
Race To The Bottom is more than just a phrase, it is a political theory and Funeral Service seems to have embraced it with vigor. Before I get into the theory it is good to be reminded that “whenever everyone is doing it, a blue ocean appears where no one is.” “Blue Oceans”, as opposed […]
IRS Cracks Down On Independent Contractor Status Abuse
In this article in the Wall Street Journal we learn that the IRS is getting serious about the misuse of Independent Contractor relationships to avoid classifying certain workers as employees subject to all the rules under the Fair Labor Standards Act. This is important for many funeral homes because most still treat preneed sales people […]
Things Not To Do Or Say When You Fire Someone
There is a difference between a disciplinary interview and a termination meeting. Disciplinary meetings are about second chances and action plans. Termination meetings are about neither. 1. Never reconsider in a termination meeting. Firing is always a last resort. Hopefully, you have already given warnings and second chances. Some employees will try to negotiate […]
DIY Funerals: Another Innovation That Goes Backwards To Go Forward
One of my techie friends told me recently that the term “Home Funerals” is the second most searched term relating to funerals on the internet. AHEAD OF CREMATION, which is third. As many of you know it has been my observation that almost all of the innovation in our profession for the past 15 years […]
How Insurance Companies Make Money: Wisdom From Warren Buffett
When I first began negotiating with insurance companies some 25 years ago I made the same mistake now common in the funeral profession: I assumed they made their money the way all “normal” businesses do. In other words we generate revenue through sales we pay for our merchandise at wholesale prices generating a cost-of-sales and […]
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