The Creedy Commentary
What Are Your Views on Funeral Home Brokers? Is There a Possible Conflict of Interest?
A few weeks ago, in response to a series of commentaries on business valuation, a reader asked this very good question: “What are your views on funeral home brokers? I know Johnson Consulting will perform a valuation and then broker the sale, but how is it possible to ensure that the company doing the valuation […]
Christ and Liberty: An Old Message for Modern Times
In 1949 noted journalist Vermont Royster wrote an unusual editorial about St. Paul and his mission. In an extraordinary editorial phenomenon The Wall Street Journal has been republishing it annually since. As we celebrate our Savior’s birth and consider the political state of today’s world we do well to take 5 minutes and reread Mr. […]
If Christ Had Not Come
“A number of years ago a remarkable Christian Christmas card was published by the title ‘If Christ had not come‘. It was based on the Savior’s own words, ‘If I had not come,’ in John 15:22. The card pictured a minister falling asleep in his study on Christmas morning and then dreaming of a world […]
Do Boomers Find Your Website Annoying?
Funeral Home Websites have come a long way in the last 5 years. Yet, most sites still remain fairly primitive. One mistake many websites make (funeral and nonfuneral) is not understanding how their specific target market relates to websites in general. Because many web developers and programmers are still relatively young and our audience is […]
Are You Too Proud to Succeed?
A problem, certainly not unique to DeathCare but just as certainly profoundly prevalent, is an artificial sense of professionalism. Born out of defining success by what people might think of us, it blocks our ability to succeed by making us unwilling to “Stoop To Greatness”. I just received this two page post from Patrick Lencioni’s […]
Is Your Company Coherent?
Booz & Company, one of the foremost consulting leaders in innovation, has discovered a link between performance and strategy called “Coherence.” For a company to be described as coherent, it must be resolutely focused on the interrelationship among three critical elements: its market position (its chosen “way to play” against competitors); its most distinctive capabilities, […]
Social Media Is Kinda Like Wearing Your Underpants on the Outside of Your Pants
First, it is important to say that ignoring the current social media trend is akin to ignoring the increasingly vital need to have a viable website. Second, one of my concerns (but not the subject of this article) is that being active in social media like Facebook and Twitter has the potential to mislead many […]
Social Media: How To Get The Phone To Ring
I consider Frank Dawson of Dawson Funeral Homes in E. Liverpool, Oh. to be the “Grand Master” of social media. With it he has not only built his business but created a veritable competitive “fortress.” He has done this by applying a simple axiomatic human principle. Watch this video to learn more about that principle […]
Want More Calls? Get Up Off Your…
Two key social media levers that have nothing to do with technology With all the recent buzz about social media, I think it is important to remember that social media is not new. In fact, there are a few practitioners who mastered social media decades ago and built veritable “competitive fortresses” on the concept. There […]
Funeral Home Valuation Part 4: The Final Chapter
We have now learned about 3 key variables in arriving at a value for your funeral home: What a multiple is and where it comes from What is EBITDA and why do we use it How to “normalize” your financial statement presentation Now we will pull all this together so you can begin to play […]
Here Is a Video that Deserves To Be Viral
Get your crying towel out. This is a great video and I hope you will help make it viral. click below to see someone making a difference one life at a time.
Send Out Cards: Creating Customer Loyalty in a Powerful Old Way
My friend Frank Dawson in E. Liverpool, OH has created a veritable competitive fortress by leveraging a simple principle: It was Mary Kay Ash who, when asked the key to her success, said, “I reminded myself every day that EVERYONE wants to feel important.” Frank sends personal notes, often with a photograph enclosed, on average […]
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