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Inside the Mind of Funeral Consumers

Several years ago the Funeral Service Foundation commissioned an unorthodox market research project. They retained one of the foremost market research firms - Olson Zaltman - to study the funeral consumer's unconscious thoughts about funerals. They broke the research into two segments: What consumers actually thought about funerals at the unconscious level What consumers actually [...]

Our Industry’s Self Talk: The Bad and the Great.

Alternative Title: It's Time To Get Over Yourself! Not long ago I was part of a group studying the challenges of recruitment in the funeral profession. I was stunned to hear the "table talk" of practicing funeral directors. Our conversations centered around why people wouldn't want to be funeral directors...the long and unpredictable work hours, [...]

On Motivation – Money Is Not The Answer

Did you know that money is not a motivator. It is only a hygiene factor. Paying too little creates dissatisfaction...paying fairly only takes away the bone of contention...paying too much does not create enthusiasm and can often lead to dissatisfaction. So what really motivates people.  It's simpler than you think and if you are as [...]

By |2018-01-25T20:18:29+00:00July 15th, 2013|Blog, Leadership, The Creedy Commentary, Video, Video Gallery|1 Comment

Roadmap To A Great Legacy

I started out too many weeks ago addressing the virtues of a senior leader making themselves unnecessary and I ran straight into a wall! My apologies but this is too important to take lightly so I took my time to untangle the issues and turns out it's really pretty simple. There are three roles each [...]

By |2018-01-25T20:18:49+00:00July 8th, 2013|Blog, Leadership, Video, Video Gallery|0 Comments

Video: If You Want A High Performing Organization Are You Measuring The Right Things?

My hero, Peter Drucker, believed: "For the organization to perform to a high standard, its members must believe that what it is doing is, in the last analysis, the one contribution to community and society on which all others depend." For more than 30 years I have believed that DeathCare makes just such a contribution. [...]

By |2017-06-28T10:12:11+00:00September 3rd, 2012|The Creedy Commentary, Video, Video Gallery|1 Comment

A Model For Change Within Your Organization

Here is an interesting perspective on implementing change within your own organization. Most funeral homes and cemeteries are at level III.  One or two are possibly at level IV.  To my knowledge, I have never been exposed to a level V. Where Do You Fit on The Scale? Will it be your tribe that changes [...]

By |2017-06-28T10:08:37+00:00August 27th, 2012|The Creedy Commentary, Video, Video Gallery|0 Comments