Video: If You Want A High Performing Organization Are You Measuring The Right Things?

My hero, Peter Drucker, believed: "For the organization to perform to a high standard, its members must believe that what it is doing is, in the last analysis, the one contribution to community and society on which all others depend." For more than 30 years I have believed that DeathCare makes just such a contribution. [...]

By |2017-06-28T10:12:11-04:00September 3rd, 2012|The Creedy Commentary, Video, Video Gallery|1 Comment

A Model For Change Within Your Organization

Here is an interesting perspective on implementing change within your own organization. Most funeral homes and cemeteries are at level III.  One or two are possibly at level IV.  To my knowledge, I have never been exposed to a level V. Where Do You Fit on The Scale? Will it be your tribe that changes [...]

By |2017-06-28T10:08:37-04:00August 27th, 2012|The Creedy Commentary, Video, Video Gallery|0 Comments

The Simpler The Strategy The More Likely The Success

Why do DeathCare Practitioners get these "Deer In The Headlight" looks when you use the word "Strategy" in their presence? I think it's partly because they don't really know where to start what can really be a pretty simple activity.  And, besides, somebody keeps changing the starting point every darn day. If you attend enough [...]

By |2018-01-24T18:29:31-05:00August 20th, 2012|The Creedy Commentary, Video, Video Gallery|3 Comments

Lessons On Leadership: Peak Performance From Adequate People

Peter Drucker was the first to draw a parallel between Leadership and Orchestra Conductors when he observed: "A great orchestra is not composed of great musicians but of adequate ones who produce at their peak. [A great conductor] has to make productive what he has...the players are nearly unchangeable.  So it is the conductor's people [...]

Brad Speaks: Courage: How to Merchandise Your Service Charge

Many years ago I observed that funeral directors were spending a lot of energy, time, and resources (like money) to improve their casket merchandising. With a consistent year-over-year growth trend in cremation I found this odd. Especially in light of the complete absence of effort to do the same thing with service charges. So, I [...]

By |2012-01-28T19:07:43-05:00October 7th, 2010|CUSTOMERS: Getting and Keeping Them, Video|0 Comments

Randy Bunker: Engaging Customers in A Powerful Way

A satisfied customer is no guarantee of a repeat customer. So say a growing number of marketing strategists including some of the most prestigious among the marketing professors at harvard, Stanford and Wharton. Today businesses must go beyond satisfying customers to ENGAGING customers. Here is a great example of encouraging participation, customer engagement and a [...]

By |2012-01-28T19:19:36-05:00October 7th, 2010|CUSTOMERS: Getting and Keeping Them, Video|0 Comments

John Wujek: Front & Center: Affirming The Reason We Have Funerals

I have never been able to find anyone who can explain to me why our profession believes they should always be unobtrusive. Then I met John Wujek. John and his firm have created a way to dismiss funerals that affirms the speakers, the deceased, the family AND the attendees while reinforcing WHY WE HAVE FUNERALS. [...]

By |2012-01-28T19:33:35-05:00October 6th, 2010|CUSTOMERS: Getting and Keeping Them, Video|0 Comments
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