What happened to social etiquette? You spend a couple of million dollars on a new building and you let the public be disappointed the moment they enter the door. I visit a lot of funeral homes and the experience ranges from abysmal to glorious with a whole lot more on the abysmal side than the [...]
The Hawthorne effect occurs when individuals modify or improve an aspect of their behavior in response to their awareness of being observed. The concept is more simple than it sounds. People change their behavior when they are being observed. Where this applies to casket merchandising is subtle but important. The profession has come to rely on a [...]
Most people in the funeral profession are almost pathologically averse to confrontation. As a result, the predominant internal culture in funeral homes is Passive Aggressive. If you have been a subscriber for long you know I have a personal issue with what I call the "Ten Call Tyrant". He or she is that individual you [...]
You're here...NOW WHAT! There are more ways to transition a business than just selling to a consolidator. You can transition fast and you can transition slow. You can plan to have your kids succeed you or your employees or another funeral home operator. But the one entity you want to protect yourself from is the [...]
Staff shortages among licensed professions have been successfully addressed by changing the model in the medical and legal professions. The solution is simple: focus skilled licensed staff on the right duties and supplement them with trained lower level staff. The result: Licensees handle more cases, work fewer hours, produce more income and, as a byproduct, [...]
WARNING! This is not about caskets! A couple of decades ago I was visiting with 3 funeral home owner friends. They were discussing among themselves that the expensive makeovers of their selection rooms, popular at the time, were not working as advertised. Having heard nothing but glorious praise about these "retail" style showrooms I was [...]
politically incorrect photo Last week's post was about casket discounting. I just want to make myself clear. I still meet people who believe their salvation is in the selection room. They even have incorporated their arrangement rooms inside their showrooms. (What kind of message does that send??) What I want my readers to [...]
So, it's not my hunt...not even my dog; but I just hate being played. A few weeks ago I was working with a client in the Midwest: 50 to 60 calls 30 - 35 caskets sold a year He was so proud of himself. He had just negotiated a 25% discount from one of the [...]
Lessons From Radar O'Reilly Some years ago there was a nationwide nursing shortage. Then some very wise doctor's and hospitals realized that there really wasn't a shortage...there was a problem. Too many nursing duties were non - nursing tasks. Things like paperwork, bathing patients, cleaning rooms etc. Doctors and hospitals were using nurses as glorified [...]
Many consider the advent of the Internet to have ushered in the "Age Of The Consumer." The balance of power (inherently favoring the holder of information) has clearly shifted in a way that at least provides parity between vendor and customer. In the case of those unfortunate products and services which are considered commodities, the balance [...]
