Last week I addressed our broken pricing model referred to as Cost-Led-Pricing. Apropos of everything this article came to my attention Tough times add hardship to heartache: More families ask for help paying for funerals underscoring the problem created by our outdated pricing strategy and causing me to wonder if maybe we won't need to eventually [...]
This image illustrates so well the folly of our more than century old pricing model. All was good until the market changed about 30 years ago. Because we didn't know anything else (and neither did our advisors) our response to the growth in cremation has been to beef up our burial prices and focus [...]
My friend, Ed Mazur of Kapinos-Mazur Funeral Home, ran a very successful PR / Public Service program in his local community. The campaign featured this poster and newspaper ads. Weekends were set aside to encourage parents to clean out unused medication from their medicine cabinets and bring them to the funeral home. On the first [...]
One of my favorite bloggers is Caleb Wilde who writes "Confessions of A Funeral Director." He recently Posted this photo. Texting while Driving: A Great Way to Support Your Local Funeral Director For those of you that don’t know, Batesville, Indiana is the Mecca of the Funeral Industry as it houses the great Batesville Casket [...]
Funeral Directors are increasingly distressed about being treated rudely by families. This rudeness often causes practitioners to lose control of vital conversations at critical moments. Industry vendors know that Funeral Directors can be very rude as well. In my opinion the reasons both are rude is fundamentally the same. And Yes! Funeral Directors can [...]
Here is an excerpt of an interrogation of a witness in a Massachusetts trial court: Lawyer: Doctor, before you performed the autopsy, did you check for a pulse? Doctor: no. Lawyer: did you check for blood pressure? Doctor: no. Lawyer: so, it’s possible the patient was alive when you began the autopsy? Doctor: [...]
I read a lot and sometimes I preorder new books. This Winter I preordered "THE REINVENTORS, How Extraordinary Companies Pursue Radical Continuous Change" By Jason Jennings. I started reading it last week and when I turned to page 60 lo and behold what did I see? My friend Bill McQueen as one of the case [...]
Marketing experts tell us that we should be able to express our unique selling proposition (USP) in such a compelling way in less than 60 seconds that the hearer will ask to know more. Here is great two step way to do that. Purpose: Create interest and dialogue about what you do and the value [...]
I was visiting with a friend last week and the conversation went, briefly, to some mutual acquaintances. We noted how angry they had become as their careers had progressed and concluded they were really frustrated with the career they had inherited from their parents. Disappointment is a normal part of life. Some respond with increasing [...]
No One Dies So Poor He Doesn't Leave Something Behind. Blaise Pascal Ya wanna know how to make a difference and set your funeral home apart? Take some of your advertising budget and hire a good journalist to do what this video talks about and post them on your site. Don't put it in [...]
This category contains articles about how to get and keep customers