Reinvention will soon become the latest catchword in the DeathCare professions. I agree! Reinvention has been a long time coming. But I fear that many have already mistaken cosmetic touchups to our traditional practices as reinvention thus fooling themselves into continued complacency. There are many shades of reinvention and the magnitude of the one called [...]
In the near future the difference between winning and losing in DeathCare will be a result of one factor: LEADERSHIP. Yet many owners and general managers are confusing supervision with leadership and are in danger of turning themselves into nothing more than shop foremen. Too many funeral home owners blame their staff for the lack of [...]
I feel like maybe I have backed myself into a corner. Price-Led-Costing A simple concept; but for an industry steeped in generations of pricing from exactly the opposite perspective and whose most respected financial advisors continue to advocate cost-led-pricing this is bound to be a real challenge. To enable you, dear reader, to flip the [...]
It was between sessions at an NFDA convention and busy in the bathroom. An older gentleman approached me and asked brusquely, "Are you Alan Creedy?" Given his demeanour, for a moment, I wasn't sure whether to say yes or run. I finally said yes. What he said next made me wish he had chosen [...]
I was visiting with a friend last week and the conversation went, briefly, to some mutual acquaintances. We noted how angry they had become as their careers had progressed and concluded they were really frustrated with the career they had inherited from their parents. Disappointment is a normal part of life. Some respond with increasing [...]
Most DeathCare Practitioners are aware of their need to change to accomodate a changing consumer. What many lack, unfortunately, is the motivation to change. According to a November 2011 article in The Harvard Business Review by Peter Fuda and Richard Badham the motivation for change requires us to view our circumstances as if we were [...]
How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause. Apropos of everything my friend, Bruce Buchanan, brought an article to my attention published via The Wall Street Journal that succinctly expresses many of [...]
[Apologetics (from Greek ἀπολογία, "speaking in defense") is the discipline of defending a position (often religious) through the systematic use of information.] Much of my career has involved business turnarounds. This experience serves me well as a funeral home consultant. Over the course of more than 30 years I have learned a lot about human nature. [...]
Why it is so important that you practice Critical Thinking I am concerned that we, as a profession, are making vital decisions about our future largely on the basis of opinion and conjecture. Worse, we are allowing ourselves to be influenced by strong personalities or companies who have a need to fit their product into our solution. [...]
Breaking The Cycle DeathCare is in its 13th year of declining profitability. Last year is reported as our worst year ever and it's beginning to tell. Answer these questions: ___Do you sometimes feel trapped? ___Do you sometimes dread going to work? ___Is it easier to do it yourself than tell someone how to do it? [...]
