Why is bigger better when it comes to creating memorable experiences? Look at any successful service business, whether it’s a hospital, a hotel, a restaurant or even a funeral home, and you’re bound to come away with one undeniable message: the experience you create for your customers and guests is crucial to the future of [...]
One of my favorite bloggers is Caleb Wilde who writes "Confessions of A Funeral Director." He recently Posted this photo. Texting while Driving: A Great Way to Support Your Local Funeral Director For those of you that don’t know, Batesville, Indiana is the Mecca of the Funeral Industry as it houses the great Batesville Casket [...]
Funeral Directors are increasingly distressed about being treated rudely by families. This rudeness often causes practitioners to lose control of vital conversations at critical moments. Industry vendors know that Funeral Directors can be very rude as well. In my opinion the reasons both are rude is fundamentally the same. And Yes! Funeral Directors can [...]
Here is an excerpt of an interrogation of a witness in a Massachusetts trial court: Lawyer: Doctor, before you performed the autopsy, did you check for a pulse? Doctor: no. Lawyer: did you check for blood pressure? Doctor: no. Lawyer: so, it’s possible the patient was alive when you began the autopsy? Doctor: [...]
last week in my article "Funerals as Counter Culture" I made a bold statement: "After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging back our way. Like Croci in the spring, the signs are poking through the frost..." No sooner was that article published than I was exposed to [...]
Are we rapidly moving toward a "Post-Funeral"culture? I don't think so. After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging back our way. Like Croci in the spring, the signs are poking through the frost if you will just look and this week's post is one excellent example. 30 [...]
I read a lot and sometimes I preorder new books. This Winter I preordered "THE REINVENTORS, How Extraordinary Companies Pursue Radical Continuous Change" By Jason Jennings. I started reading it last week and when I turned to page 60 lo and behold what did I see? My friend Bill McQueen as one of the case [...]
Marketing experts tell us that we should be able to express our unique selling proposition (USP) in such a compelling way in less than 60 seconds that the hearer will ask to know more. Here is great two step way to do that. Purpose: Create interest and dialogue about what you do and the value [...]
I was visiting with a friend last week and the conversation went, briefly, to some mutual acquaintances. We noted how angry they had become as their careers had progressed and concluded they were really frustrated with the career they had inherited from their parents. Disappointment is a normal part of life. Some respond with increasing [...]
Most DeathCare Practitioners are aware of their need to change to accomodate a changing consumer. What many lack, unfortunately, is the motivation to change. According to a November 2011 article in The Harvard Business Review by Peter Fuda and Richard Badham the motivation for change requires us to view our circumstances as if we were [...]