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EXPERT OPINION: 5 Tips for Positioning Your Funeral Home for Success in the New Year

By |2018-01-25T20:27:24-05:00January 21st, 2013|Blog, CUSTOMERS: Getting and Keeping Them, The Creedy Commentary|

Did your funeral home achieve all of its goals for 2012? Does the increasing number of families selecting cremation with no services have you concerned? 2013 is a new year that brings a new set of goals to help reboot you business and your team. The New Year is the perfect time to create new [...]

Reinvention: A 3 Pronged Plan

By |2018-01-25T20:30:14-05:00November 5th, 2012|Blog, CUSTOMERS: Getting and Keeping Them, Leadership, The Creedy Commentary|

I once heard a sermon that now seems appropriate to this last in my series on reinvention. We all know the story of Jesus healing the blind.  This sermon wondered not about the healing but THE DAY AFTER.  The man's whole life was turned upside down.  He had KNOWN HOW to be blind.  His livelihood depended on [...]

Licensing Laws: Barrier To Survival

By |2018-01-25T20:31:48-05:00August 6th, 2012|Blog, Leadership, The Creedy Commentary|

I feel like maybe I have backed myself into a corner. Price-Led-Costing A simple concept; but for an industry steeped in generations of pricing from exactly the opposite perspective and whose most respected financial advisors continue to advocate cost-led-pricing this is bound to be a real challenge.  To enable you, dear reader, to flip the [...]

Expert opinion: What To Say When They Say “Dad Wanted Nothing”

By |2018-01-25T20:32:50-05:00July 9th, 2012|Blog, Practitioner Forum: Insights and Ideas, The Creedy Commentary|

A few years ago I was meeting with a husband and wife who operated a very successful funeral home. Like most successful people they were always looking for new ideas to help them stay in front of their competitors. To protect their privacy I'll call them Bill and Jane. Over the course of our two [...]

Funerals As Counter Culture

By |2018-01-25T20:33:36-05:00June 4th, 2012|Blog, General Topics, The Creedy Commentary|

Are we rapidly moving toward a "Post-Funeral"culture? I don't think so. After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging back our way.  Like Croci in the spring, the signs are poking through the frost if you will just look and this week's post is one excellent example. 30 [...]

Funeral Apologetics 101A: Eight Principles of Successful Optimism

By |2018-01-25T22:02:11-05:00March 22nd, 2012|Blog, CUSTOMERS: Getting and Keeping Them, Leadership, The Creedy Commentary|

How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause. Apropos of everything my friend, Bruce Buchanan, brought an article to my attention published via The Wall Street Journal that succinctly expresses many of [...]

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